The town on the North Shore is not very big, so you can walk around the whole center in about 30 minutes. It had the look of a faded fishing village that tourists drift into now and then. But Matsumoto Shave Ice, on the way down to the beach, is famous around the world.
Umaibo
I went inside and found them selling this.. who would buy it..
The counter
This is roughly the atmosphere. I got one in small.
This is the small size
It is not just flashy to look at, it actually tastes better than I expected. Each color has a distinct fruit flavor soaked in. The problem is that once it melts, the colors blend together into a murky dark mess. I recommend eating it as fast as you can.



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