Since I was in Seocho, there was no way I was skipping Ruelle de Paris. It was already a famous bakery back in Yeonhui-dong, and since moving to Seocho it seems to have blown up even more. Customers kept pouring in the whole time I was buying my bread.

Entrance

It looks pretty empty in this shot, but that’s only because I waited for exactly that moment…

Bread

The quality is good, no question. And with no real competition nearby, it seems to shine all the more. Location really is everything in this business.

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