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Ice Cream Expo at Ginza Mitsukoshi

I heard Ginza Mitsukoshi was holding an ice cream expo for Golden Week in May. A really good shaved ice shop was going to have a stall there, so I went along.

Maison Givrée had a stall too.

Icecream expo

A bit of a letdown, though, since they only had standard gelato.

It seems to be called “Aipaku”, short for ice cream expo (hakurankai) in Japanese.

Icecream expo

I did eventually pick up the prize… but it was nothing special.

Today’s target: Yukiusagi

Icecream expo

The line was seriously long…

Limited-edition melon kakigori

Icecream expo

They use perfectly ripe melon, and the flavor was fantastic. As you would expect from a high-end shaved ice shop, the ice melts the moment it hits your tongue. Which means you have to eat it fast, so I figured the best plan is to order one at a time, share it among a few people, and keep ordering more. Impossible given the line, though…

The rooftop garden

Icecream expo

A space like this exists right in the middle of Ginza. The kids were running around to their hearts’ content.

New York Do, all the way from Nagasaki

Icecream expo

They are known for ice cream made with castella, Nagasaki’s famous sponge cake.

Icecream expo

I tried it and it was pretty good. But why New York, of all names…

The prize…

Icecream expo

Really nothing special…

I couldn’t live on ice cream alone, so I also bought sandwiches at Minori Cafe.

Icecream expo

The taste was so-so…

A Jizo statue

Icecream expo

There is a shrine wherever you go.

The 9th-floor terrace

Icecream expo

Kids on the run

Icecream expo

A very May-like atmosphere.

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