JAEIN, the dessert place that made its name in Yeonhui-dong. In the end the line was always too long and I never made it there, but I heard they had moved and reopened somewhere in Hannam, or maybe Itaewon, so off I went.
A place like this..
Even with a map it was hard to find. No sign out front, and the entrance is on the second floor. The long queue was the only thing that gave it away.
Desserts like this
Desserts like this
The reputation is thoroughly deserved.
Desserts like this
There is a bar.
You have to decide whether to eat in or take away, and with a bar like that of course you eat in. There are almost no places in Korea where you can enjoy whisky and cake at the same time.
Menu
Just a simple highball to start..
Cake
Even the plate is a work of art.
GlenDronach with tonic water..
Just right..
Chocolate running down the sides
The desserts we ate at home
A financier, I think
Madeleine
What was this one again..
A chocolate dessert..
Well, the bar was absolutely fantastic. I would love to go back.
May Bell Bakery is moving
And just like that, an era is wrapped up..














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