This post was written in 2016. Shop details and prices may have changed since then.
Every department store is waging a dessert war these days. Hyundai was on a serious roll for a while, and now Lotte has pulled off something big too: they’ve brought in BAKE, hugely popular in Japan, and Hugo & Victor, a big name in France. Since both already have shops in Japan, bringing them to Korea probably wasn’t that hard, but either way the department stores deserve much of the credit for how quickly Korea’s dessert scene has leveled up.
BAKE
They feel a bit pricey for their size, but one bite and it makes sense. A must-visit. Word has it the lines are already very long.
Hugo & Victor
Well… they look great just sitting there.
Financier
They were offering samples of the financier, and it was a whole new world, unlike anything I’d had in Korea. So good I bought a whole box.
Tart
The cakes are delicious too. It’s always a joy when global desserts land in Korea. Can’t wait to see what comes next.
Other visits to this place