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Guillaume, a Bakery in Cheongdam-dong

Even if the meal itself was a simple hanjeongsik (Korean set meal), a true doenjang-nam (a guy who puts on Western airs) has to finish with French-style dessert, right? It’s not a bakery I particularly love – the kind of place I like is VIRON in Shibuya – but nothing else nearby came to mind, so that’s where I went.

Probably a caffe latte

guillaume@cheongdam

I’m clueless when it comes to psychoactive substances like coffee.

Apple cake with rum

guillaume@cheongdam

Cakes with booze in them usually smell great, so I ordered it, but it was so moist it fell apart. They didn’t quite get the balance right..

Perrier

guillaume@cheongdam

After a meal, you want something fizzy.

Honestly, the shops around Cheongdam-dong are so luxurious they feel a bit intimidating, so it’s not the kind of atmosphere I prefer. For someone like me who only cares whether the food is good, places with some history and a relaxed vibe, like Hongdae or Jongno, suit me better. But since nearly every trend in Korea comes out of this neighborhood, I’ll probably have plenty of chances to visit for a while. The standard here, and the clientele too, seem to be getting better, so I’ll keep my hopes up.

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