Sikbugwan is a shokupan (Japanese-style white bread) specialist opened by a famous chef.

The sign

It’s right in the middle of Apgujeong, so it’s easy to find.

Inside

Clean and simple.

French toast and bread rolls

It seems they bring out different breads by season.

Jam

I hear these are pretty luxurious jams.

You can toast the bread there, so I toasted a slice.

The Rich loaf is like a Danish pastry, so it doesn’t seem meant for meals.

Natural

I think it tastes better eaten as is rather than toasted.

I wondered whether Korea has ever had bread this good. It has a sense of luxury that’s hard to find even in Japan. I think the Korean baking scene will only grow if more places like this open up.

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