This post was written in 2018. Shop details and prices may have changed since then.

Maybe it’s thanks to Seoul Forest, but Seongsu-dong is on the rise. I heard a bakery had opened, so I went to check it out.

The place

It’s a residential street, but they use the whole building. My guess is it won’t be long before this neighborhood is overflowing with stylish shops too.

Second floor

The breads

The quality looks decent.

The space upstairs

It’s sort of cafe-like, but maybe because it was winter, it was a bit cold. With the floors being separate the heating is a little awkward, but once more people start coming, that kind of problem will probably go away.

Bread

Bread

The quality is good, but I couldn’t quite tell what makes this place special. A few years ago this level would have been a huge hit, but I guess it’s because there are so many great bakeries now, like Comme d’habitude. I hope they keep growing from here.

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