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Pelican Bakery, Asakusa

One stop from Asakusa, in Tawaramachi, there is a bakery that ranks among the best in Tokyo, so one holiday morning I went over to pick up some bread for meals. It is known for its shokupan loaves and butter rolls.

The sign

pelican in asakusa

Cute sign.

Inside the shop

pelican in asakusa

It looks almost like a factory. It reminded me of Kim Jinhwan Bakery back in Seoul. The kinds of bread they sell are similar too.

Shokupan

pelican in asakusa

Since it was morning, I just picked up a single loaf of shokupan.

Toasted, with butter spread on top.

pelican in asakusa

The nicely toasted, crisp texture is just wonderful. This is the best shokupan I have ever had. No more reason to buy sandwiches when I am out.

Shojikimura jam packed with Tochigi strawberries, and Machimura Farm butter from Hokkaido

pelican in asakusa

It is incredibly good with just butter, but since I was at it, I went to a nearby department store and bought a tasty-looking organic jam as well.

Sliced the loaf thick, toasted it, and topped it with strawberry jam and butter.

pelican in asakusa

A combination that brings out the flavor of the bread even more. I think it would work just as well with ham, lettuce and cheese instead of jam.

I saw the toast topped with salmon flakes in the manga Hana’s Lazy Meals (Hana no Zubora Meshi), got a craving, bought a loaf from Pelican and made it myself, and it turned out far more satisfying than expected. Seems like a good option for weekends when cooking feels like too much effort.

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